Answers before the first call

You pay two separate amounts: your ad budget to Google, and my management fee from €200/mo + VAT. A small campaign usually needs €10–20 a day to collect enough data. We settle the exact budget during the free audit.

You pay ad spend directly to Google for the clicks you actually get. The management fee is the price of my work: setup, optimisation and reporting. The two never mix, and the ad account always belongs to you.

No. I work without fixed-term contracts. The ad account, the data and the access always belong to you, even if we stop working together.

Yes. There are no long-term commitments, so you can stop whenever you no longer want to continue. The ad account, campaign history and access stay with you.

Yes. I start with a free audit: I review the structure, keywords, search terms and conversion tracking. Then I tell you what to change and take over management. The account stays in your name.

Yes. For shops I build Shopping and Performance Max campaigns fed by Google Merchant Center, and I set up measurement so we can see sales and revenue, not just visits.

I need access to your Google Ads account (you add me as a manager), plus GA4 and, if you use them, Google Tag Manager and Merchant Center. You grant access yourself, I never need passwords, and you can revoke it at any time.

I launch campaigns within 5–7 working days. The first data appears straight away, but reliable conclusions need a few weeks, and a stable result usually takes 2–3 months of optimisation. That is why I spend at most 50% of the planned budget in month one.

First I set up GA4 and Google Ads conversions with Consent Mode v2, so we see enquiries and sales, not just clicks. Every month you get a report: spend, leads and cost per lead. No jargon.

Short and jargon-free: how much was spent, how many enquiries came in, what each enquiry cost, what changed and what I will do next. If you have questions, we talk them through directly.

When nobody searches for what you sell, when margins are too thin for clicks to pay back, or when your website cannot take enquiries. In those cases I would rather tell you straight than take your money. The free audit will show which case you are in.